Port Lansing

Domestic auto suppliers who seek new business overseas need a sales presence in the targeted new regions. Global Alliance Automotive (GAA) provides suppliers with that presence. GAA is a team of 16 independent sales agencies located in 15 countries, with 140 supplier-clients who have annual sales of $2.1 billion. GAA performs market studies that help clients develop a sales plan targeting the most likely customers. This focus increases the chances of early success, and minimizes client resources needed to support sales activities. GAA also provides training for clients' staffs to familiarize them with regional cultures plus customer practices and preferences. The member agencies of GAA provide traditional sales representation plus, in most regions, engineering and quality services. GAA is headquartered in Zurich, Switzerland, and has a business development office in Portland, Michigan - 25 miles west of Lansing's Regional Chamber offices.